What is the best way to keep track of market trends?

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(1) Update your news feed: whichever social media platforms you use, remain scanning and updating them in order to keep up with relevant and trending topics per day. 
(2) Use SEO tools like Moz to enter key words about your industry to identify emerging patterns and customers’ behaviors within the market
(3) Subscribe to Magazines & Trade Journals: do some research about the best and most indicative journals and magazines that talk about customers’ changes in behavior and industry trends. 
(4) Engage with your Customers: look through reviews of your product/services and discuss with most consistent and repetitive customers on their expectations and preferences. 

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