What are the research methods to identify my customers' needs?

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• Existing data: For example: review past surveys, and customer-support call logs.
• Interviewing customers: Ask customers what problems they have and what features they want. Even when customers can’t articulate their needs clearly, you can often gain insights that lead to successful innovations.
• Customer surveys: Customer satisfaction surveys give you the insights you need to make better decisions. According to a study conducted by Survey Monkey, it was found that businesses who measure customer satisfaction are 33% more likely to describe themselves more successful than those who don’t.
• Focus groups: A focus group is a common qualitative research technique used by companies for marketing purposes. It typically consists of a small number of participants, usually about six to 12, from within a company's target market.
• Observations: Observation is a systematic data collection approach. Researchers use all of their senses to examine people in natural settings or naturally occurring situations especially in target markets. Observation of a field setting involves: prolonged engagement in a setting or social situation.

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