How to prepare for a pitch?

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  • Timing: Timing is critical. Investors' time is their most valuable asset. The less time your pitch takes, the better. The more concise you can be, the more effective you will be. For example: If you say that you’ll take “only X minutes,” then take at least one minute less. If you say, “One last thing” or something similar, then make sure it’s truly the one last thing.

  • Turn your pitch into a story: Storytelling is a scientifically-proven way to capture investors' attention and hold it. It also makes your pitch memorable.

  • Explain what your product or service is and what's unique about it: Show your potential investors a picture of, or give them the actual product to handle.

  • Explain who your target audience is: Use demographic and psychographic features to pinpoint your customers.

  • Explain how you intend to acquire these customers: Business success comes down to marketing. If you have a marketing idea, method, technique or process, this is your chance to showcase it. 

  • Explain your revenue model: Investors invest because they want to make a return on that investment. An investor will care about your pitch if you can answer this question: How will my company make you rich?

  • Practice your pitch. And then practice it again. And again.

  • Anticipate questions, and answer them ahead of time. If an investor is interested, he or she will ask more questions. Be ready for these questions

  • Show them the exit: Every investor wants to make a lot of money in a short amount of time. What is a “short amount of time”? A five year benchmark is a safe time frame. Your plan and pitch, then, should explicitly answer the investor’s unstated question: How will this make me a lot of money in five years?

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