How do I create a customer centric culture in my start-up?

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• Operationalize customer empathy: customer empathy is the ability to identify a customer’s emotional need, understand the reasons behind that need, and respond to it effectively and appropriately. 

• Hire for customer orientation: organizations should make thinking about customers and their needs a clear priority.

• Understand customer breakdown: every employee must understand the organization’s customers demographics 

• Facilitate direct interaction with customers: companies need to develop ways for employees to interact with customers directly not only through technology

• Link employee culture to customer outcomes: organizations should ensure they establish and track the link between culture and customer impact

• Tie compensation to the customer: implement a compensation program tying every employee to the customer such as sales commission

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