Yazan AlQasem


Generating sales is considered one of the main challenges an entrepreneur faces during the introduction phase of his or her business.

Entrepreneurs are not only considered first-line of sales but they are the brand ambassadors for their company. Creating revenue through sales is the ultimate catalyst for any entrepreneurial endeavor. The existence of sales is important for the success of a business for various reasons.

Sales are the main generators of revenue and revenue covers expenses. The ability of a business to cover its expenses is crucial to creating stable operations and growth opportunities. Without sales, organizations will often struggle in attracting talent and growing the business.

Sales also play an important role in creating brand awareness and increasing the company's market share in the target segment. As such, special care should be taken while developing a sales plan, which should include accurate pricing and a detailed explanation of the products’ features, attributes, and benefits.


  • Sales
  • Revenue